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Maxwell James Jeans

An Exciting New and Modern Era

Client :
Maxwell James Jeans
Project :
Brand Identity

Maxwell James Jeans Store Sign - Branding

The Next Era

Reintroducing your brand to a new and modern audience

For those of us who run our own businesses, we understand how our brand story can be influenced by our personal growth. Life changes and new eras can sometimes influence the need to update visuals. Maxwell James Jeans, an established Haddonfield, NJ boutique, came to us with the challenge to refresh things for a new and exciting period in their business – interested in a look that truly represented what their brand style had evolved into over the years. We gave them the full treatment and came up with a beautiful identity to attract a new generation while maintaining their appeal with their established and loyal customer base.

Maxwell James Jeans Logo main
Maxwell James Jeans Logo Assets

Brand Personality

Getting to know your style

Tammy, owner of Maxwell James Jeans, went above and beyond when she filled out our creative brief. She went so far as to referencing scenes in films that spoke to her brand’s evolution in style over the years. One of the most important parts of your visual brand identity strategy and design is the research we do on the front end. We take the time to dig in and figure out who you are, how your message resonates with your audience, how you are positioning yourself, and more. We apply all of that information to translate a visual impression of who you are to your audience .

Maxwell James Jeans Brand Identity
Maxwell James Jeans Brand Identity