Maxwell James Jeans
An Exciting New and Modern Era
Client :
Maxwell James Jeans
Project :Brand Identity
The Next Era for an Established Boutique
Reintroducing your brand to a new and modern audience
Brand stories are influenced by personal growth for those of us running our own businesses. Life changes and new eras influence the need to update visuals. Tammy of Maxwell James Jeans came to us with this challenge. As Tammy stepped into a new era, her business’s brand identity needed a makeover. It was time for a look that represented their evolution.
We gave the full treatment and came up with a beautiful identity to attract a new generation. All while maintaining appeal with their established and loyal customer base.
Brand Personality
Getting to know your style
Tammy went above and beyond when she filled out our Brand Questionnaire and Creative Brief. She even referenced film scenes that spoke to her brand’s evolution in style over the years! These are the details that help paint the picture.
One of the most important parts of your visual brand identity strategy and design is the research we do on the front end. We take the time to dig in and figure out who you are, how your message resonates with your audience, how you are positioning yourself, and more. In the end, of that information is applied and translated into a visual impression of who you are to your audience.
