Tammy, owner of Maxwell James Jeans, went above and beyond when she filled out our creative brief. She went so far as to referencing scenes in films that spoke to her brand’s evolution in style over the years. One of the most important parts of your visual brand identity strategy and design is the research we do on the front end. We take the time to dig in and figure out who you are, how your message resonates with your audience, how you are positioning yourself, and more. We apply all of that information to translate a visual impression of who you are to your audience .