Throughout my career working as a Brand Identity Strategist and Designer, I’ve noticed there is a missing link between DIY and professional design. Many small business owners aren’t prepared for the investment required to create a professional brand identity. And after seeing the same pattern pop up repeatedly, I realized that I could help! I wrote Logo To Go to help bridge the gap between DIYing and hiring a professional.

My goal is to give you some insight on the process a professional brings to the project so you’re better prepared for the DIY process – some peace of mind to feel a bit more informed and confident in what you’re creating. Plus a few tips and tricks to use along the way. While saving to invest in a professionally designed identity, Logo To Go is your DIY Visual Brand Identity assistant – ensuring what you create, to get by, will be better informed than going it alone.

This is not a graphic design education. Rather, a tool and guidebook specifically written for small business owners, who are not designers, and is meant to help better arm them with the basic insight needed in their DIY journey.

Logo To Go covers the elements of a brand identity and what’s needed to create it. This guide includes information needed to develop an identity that your audience will grow to trust, recognize, and associate positively with your brand.