If you’re considering DIYing your business’s visual branding, Logo to Go will help guide and inform you through the process. This eBook is written for small business owners who aren’t quite ready to invest in a professionally designed brand identity – think of it as the missing link between choosing to DIY and hiring a professional.
SERVICES
01
Visual Brand Identity
Our number one focus and specialty is creating custom strategy and design around your business’s brand visuals. Learn more about why your business needs a strategically designed visual brand identity here.
Logo Lockups
color palette
typography
graphic elements
Brand Style Guide
02
Retainer Services
Once your brand identity is established, retainer services are available for regular, recurring, pre-designed, templated collateral.
Event Poster Graphics
Podcast Episode Graphics
Recurring Social Media Graphics
03
Á La Carte Services
Creative Direction
Art Direction
Graphic Design
Campaign Design & Strategy
Business Naming Assistance
OTHER OFFERINGS
Community Events/Programs
SELF SYRACUSE
A community of self-employed individuals, in the Syracuse, NY area, providing support, perspective, and expertise — helping one another grow our businesses. SELF Digital (coming soon): a membership-based digital library of resources accessible to all.
We hold events/meetups ranging from group discussions to workshops and talks.
Follow us via our social media links, below, for updated event info and news.
WORK IN PROGRESS
Work in Progress (WIP) is an online community and accelerator program for freelancers and solo entrepreneurs.
During the Fall and Winter of 2020, Nicola Black and Alex Hillman worked together as co-designers and co-collaborators to bring this program to life during the pandemic. The first 4-month season launched in January 2021. Visit joinwip.com for more info and to apply for future seasons.
Speaking / Workshops
Founder, Nicola Black, is available for speaking engagement / workshop opportunities. Please use our contact page to reach out (button below links to page). When you do, please have details about your event (including dates, time, compensation, event info, and all requirements) ready to share with us. Thank you for your interest!
SPEAKING EXPERIENCE
- Freelancers Union Philadelphia Spark Leader
- SELF Philly Co-Director (monthly talks and workshops)
- SELF Syracuse Co-Director (monthly talks and workshops)
- South Jersey Creatives (monthly talks and workshops)
- SketchyCon 2009 Featured Speaker
- Charter-Tech High School for the Performing Arts, Somers Point, NJ: Graphic Design Presentation to Graduating Students
- Tell Me A Story Live Show, Philadelphia, PA – Heroes & Villains – July, 2019
- Indy Hall Roundtable Series Panel: “Journeying Through Career Expansion” – February, 2021
Products
LOGO TO GO EBOOK
Learn more about Logo To Go
LIGHT BRAND IDENTITY AUDITS
If you’re a small business owner curious about how to improve your brand identity, both technically and in how to better align it with your messaging, my Light Brand Identity Audits are for you. I’ll guide you through an introductory branding questionnaire and review how your messaging aligns with your visuals uncovering ways it can produce better results.
Learn more about Light Audits
FAMILY TREE DESIGNS
Family historians and genealogists, this one is for you! It’s time to get all that research out of drawers or your computer and onto the wall to admire! Here’s a way to make the jump from all that research to a quality heirloom design with ease. Order one of my Family Tree Designs today!
Learn more about Family Tree Designs