Form Interiors
A Brand Identity for an Interior Design Company
Client :
Form Interiors
Project :Brand Identity
It Starts with a Strong Name
An Inspired and Easy to Remember Brand Identity for an Interior Design Company
With a strong name like “Form,” – four letters, concise, and easy to remember – creating a brand identity system of assets to compliment that clarity and express their messaging was an absolute joy! The name itself sparks a plethora of imagery and forms. Our overall goal was to bring Form’s classic and sophisticated, yet modern approach and friendliness to their audience.
Easter Eggs
Hand-drawn, customized letterforms and more!
Inspired by floor plan schematics and blueprints, we hand-drew letterforms calling back to the symbolism (doorways, windows, etc.) represented in them. After sketching and carving out strong shapes, we cleaned them up to create a suite of lockups to be used in different environments.
We created a 100% custom designed mark (wordmark + icon) inspired by these elements. All of which culminates into a clever and robust design system exuding a classic flavor to last for years to come.
