Articles

Bob’s ready to build his dream house. He can’t wait to dig in. So, he’s decided his first step will be to buy a beautiful door.  Hang on, Bob… that’s a strange place to start, isn’t it?  This is what it's like to design a

This is part two of a series on Color. See part one here. In part one of this series, I discussed the important role color plays in your branding. In it, I touched on brand recognition, color psychology, how we are influenced by color functionally

This is part one of a series on Color. See part two here. In this article, I’ll discuss the important role color plays in your branding. Take the assessment to find out whether you’re on the right track with how you use color throughout your

One of the biggest saving graces, for me, throughout these past 2 years has been the communities I’m part of. Communities like Work In Progress. In WIP we there are a ton of community events – one of which is an office hours session I

In this article, you’ll learn about the differences between the terms “typography” and “font;” the importance of fonts in branding; free vs. paid fonts; and an intro on the importance of licensing. Once you’ve familiarized yourself with those items, use the assessment at the end

In this article, you’ll learn about the features of a well-designed logo as well as answer questions designed to assess whether your own logo is on the right track. You’ve come up with a fantastic idea for a logo! It includes everything from your tagline,

How do you communicate your business's messaging visually? What is a brand identity and why is its strategy so vital? You've got a strong vision for your business with a solid mission behind it, and you've more than likely invested a lot of time developing