2015 American Advertising ADDY® Award Winning Re-Engagement Scratch-Off Mailer
*Scroll for images
I’m very happy to announce that this re-engagement mailer I worked on while working as Lead Designer at Here’s My Chance in Philadelphia has won a 2015 American Advertising ADDY® Award! It won silver in the Advertising Industry Self Promotion category!
The piece was designed with a pay phone theme in mind. The front includes a clean graphic where a green quarter is fastened to the “O” of “No Excuses!” The quarter is then peeled off and kept as a sort of “leave behind” reminder of the agency since the color of the quarter is HMC green.
The back of the piece is set up to emulate pay phone buttons, sticking with the “call us” theme, with 4 sets of 3 rows of scratch-offs.
The addressee then scratches off four of those boxes in hopes of matching two of the faces beneath. The faces are of HMC staff which adds a bit of fun and personality to the piece. If they match 2 faces, they win! They then call to receive their prize which included a variety of fun offerings from the HMC staff.
This was a ton of fun to work on — I’m so honored to be part of the project. Here is the official list of the 2015 Philadelphia ADDY winners.