Turbinado Bakehouse is a new spot in South Jersey offering up incredible sweet treats! I was asked to assist in branding the new business beginning with their logo and business cards. I can't stress enough how much fun it was working with the owner, Cristal, on the design of these pieces. If you get the chance, you must taste some of her incredible creations. So delicious! When creating the logo and color scheme for the bakery, some interesting patterns emerged. I used the cascading cubes and repeating icon patterns throughout the designs. The possibilities utilizing clean, geometric iconography like this are endless and lend themselves well to many different applications across the board. Something to think about when you're branding your business. Regarding the logo design process, a few logo comps are initially presented in black and white to ensure you are focusing on the design of the logo first. Once a design direction has been chosen and finalized, color comps are presented. Branding guidelines are also an option in our branding package and are highly recommended as they lay out all colors, applications, and rules for anyone using the logo. If you are looking for a logo design and full branding of your company collateral, please don't hesitate to contact me.