*Scroll for images I'm very happy to announce that this re-engagement mailer I worked on while working as Lead Designer at Here's My Chance in Philadelphia has won a 2015 American Advertising ADDY® Award! It won silver in the Advertising Industry Self Promotion category! The piece was designed with a pay phone theme in mind. The front includes a clean graphic where a green quarter is fastened to the "O" of "No Excuses!" The quarter is then peeled off and kept as a sort of "leave behind" reminder of the agency since the color of the quarter is HMC green.
2015 American Advertising ADDY® Award Winning Re-Engagement Scratch-Off Mailer
The back of the piece is set up to emulate pay phone buttons, sticking with the "call us" theme, with 4 sets of 3 rows of scratch-offs.
The addressee then scratches off four of those boxes in hopes of matching two of the faces beneath. The faces are of HMC staff which adds a bit of fun and personality to the piece. If they match 2 faces, they win! They then call to receive their prize which included a variety of fun offerings from the HMC staff.
This was a ton of fun to work on — I'm so honored to be part of the project. Here is the official list of the 2015 Philadelphia ADDY winners.