The PYPN / Philadelphia Youth Poetry Movement logo and branding project was created during my time working as lead designer at Here's My Chance in Philadelphia. The work below shows the process behind creating the final piece as well as how the final logo was applied to the website design. A few logo comps are initially presented in black and white to ensure you are focusing on the design of the logo first. Once a design direction has been chosen and finalized, color comps are presented as shown below. Branding guidelines are also an option in our branding package and are highly recommended as they lay out all colors, applications, and rules for anyone using the logo. The final logo chosen (black/white and color) are the two at the top of this post. If you are looking for a logo design and full branding of your company collateral, please don't hesitate to contact me.
Philadelphia Youth Poetry Movement Logo and Branding
Black and White Compositions: