Goal Setting and Making Things Happen!
It’s important to reflect and re-evaluate your business from time-to-time. What’s needed that you may have overlooked? What are some things you’ve put on the back burner that you’d really like to achieve? Are you stuck in a rut?
These are all questions I’ve been asking myself lately. With my recent wedding in October, I cleared up all jobs in queue and close shop for a few weeks. I had a great time relaxing and taking time off with my fabulous new husband, but found that when my vacation came to an end, I was stuck in a bit of a rut waiting for the next job to land in my inbox. I did what most business owners would do when booking their calendar with work. I sent out a few emails, touched base with some of my favorite clients, and scheduled a few face-to-face meetings with new potential clients to get the ball rolling again. During this time, though, I had a bit of time to reflect on what else I’d like to do with my business. It was time to re-evaluate and figure out what else I could do for my business to take it to the next level.
From previous posts, you already know the direction I’m currently exploring regarding the wedding invitation suite design — while it may seem simple to dive into, it’s one of those things that takes time planning and preparing. Which brings me to the importance of setting goals.
Writing out goals for myself, whether on a piece of paper or digitally as I am doing now, helps me to see the bigger picture and achieve said goals. The process of setting timelines or due dates for myself for specific projects is incredibly important to staying on track. It can be a bit daunting, sometimes, though. That idea you thought would be easy to execute might require a lot more time to achieve than you originally thought. That’s why seeing your goals written out can be so valuable. It can show you just how much you are trying to achieve in a a particular timeframe. It may look like a bit too much. But if you break it down into small projects, I can pretty much assure you that you can achieve almost anything you set your mind to.
Which brings me to the purpose of this post. I have a 3-month goal for myself to build up a basic wedding invitation/stationery area of my site. One that can go live, but be built upon whenever I introduce a new suite design. When I break down that goal, the reality is that I have to design at least 3 separate suites to sell on-demand as well as create a section to showcase the fact that I will also offer custom design. When breaking it down further, the design of each suite includes 10+ separate pieces! So, you can see that each suite design will take some time to perfect. It’s not just a matter of designing one look, posting an image, and hoping people will order. As a consumer ordering wedding invitations, I’d like to see a detailed preview of what I’m getting in that 10-piece invitation suite – not just the basic “look.”
So, each suite in itself is a project that must be broken down into smaller projects. I am giving myself 3-4 weeks for each suite’s design. Those designs will include the basic invitation, save-the-date, reply cards, directions cards, events/itinerary card, accommodations card, thank you cards, envelope liners, menus, escort cards/charts, programs and favor tags. While all elements will be offered in each suite, customers will be able to order separate pieces and customize their orders.
It’s important to give yourself personal projects that will in-the-end help your business flourish. I’ve put my goal out there and once it’s out there… well, I have to complete it! Goal setting can make those projects a bit more doable for those of us that are busy running a business. All you need is a little scheduling and you’re good to go! But stick with it! Otherwise it’ll just be another project building up dust on that old back-burner. Do you have any tips or tricks that help you in your project planning? I’d love to hear them! Of course, there’s always my little friend, caffeine, that helps me through. What about you?