Phoenix 360: Personal Training and Nutrition Logo

Phoenix 360: Personal Training and Nutrition Logo

July 3, 2011  |  Designs, Logos, Portfolio

As some of you know, I’m preparing for our upcoming wedding! With that comes getting into better physical shape as well as focusing on my health — well, let’s be honest, I have to look fierce in my gown, don’t I?

All joking aside, once I decided to get serious and commit to my health goals, Ryan of Phoenix 360: Personal Training and Nutrition offered his help in my journey. He’s been more than a trainer for me becoming a great friend through the process. All via the internet! Yes, that’s right, my trainer lives in AZ and I live in NJ. Does it work? You bet it does, but only if you are willing to commit. It would, of course, be very easy to do skip workouts or eat poorly because my trainer is on the other side of the country, but luckily, I keep Ryan on my shoulder (or iPhone) with me at all times. I’m the type of person that if I have someone else who’s excited to see me succeed, it’s that extra added oomph that drives me to make it happen. It’s all about accountability for me.

But without getting all health nut on you, Ryan asked me to work on his new logo for him that he’ll be using on his upcoming website and other collateral. I wanted to keep this logo extremely clean and attractive to both men and women. It always seems that fitness/personal training logos are so masculine. Can’t there be a middle ground? Something that will reach out to all without singling out any particular audience — all while focusing on those interested in health and fitness, of course.

Here is what I came up with. An abstract phoenix wing with warm, fiery colors and a clean, legible, sans serif type treatment. The logo is shown below in all of its possible formats (color/black and white). Let me know what you think!

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